![]() This digest of useful resources and best practices will help you to build your company's communication strategy.ĭefining Your Target Audience on LinkedIn Use it to comment or post on other industry insider pages, or reference pieces when you add your unique spin on your site.īecause LinkedIn can be such a powerhouse, 1827 Marketing has searched out the best guidance from LinkedIn and other experts and summarised them for your convenience. LinkedIn is also the place to find the most current content in a particular industry. Once there, other business professionals can add their endorsements, comments, or shares, building your reputation far better than you could through any paid advertising outlet. There is no better way to establish thought leadership and build brand trust than to publish outstanding and insightful content on LinkedIn continually. ![]() Content targetted for the business mind finds an eager audience here. Being able to search on a user's job title, ranging from the most junior levels to CEO, makes it easier to find those business professionals who are directly involved in decision-making or those who have a substantial influence on the purchasing decision. LinkedIn is the one social platform where it is possible to find a top-tier business audience consistently. Why do so many B2B marketing professionals use LinkedIn to raise awareness, build relationships and generate leads? It has many unique benefits that are not obtainable through other channels: Targeted Audience ~ From LinkedIn's Marketing Solutions Blog "According to the latest B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute and MarketingProfs, 93% of the most successful B2B marketers say their organisation is extremely/very committed to content marketing, compared to just 35% of the least successful."
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